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The Macintosh Way – Mac History, Apple Computers Marketing, Mgmt
Description : 29 May, 2023
Get an insider’s look at how Apple Computers is run & why it is so successful!
* you don’t have to be a user or fan of Apple products to learn the secrets of Apple’s guerilla marketing
* relevant & humorous look at Macintosh history, Apple products & the technology business
* includes Apple’s principles for product development, technology marketing, customer support, sales, distribution, use of trade shows & the press, product development & how to petitors crazy
* 216-page hardcover book
* author: Guy Kawasaki, who was director of software product management at Apple Computer
* perfect, new & unread condition
Price: $79
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