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The Edsel affair: What Went Wrong? A Narrative C. Gayle Warnock
Description : 09 Apr, 2023
The Edsel affair: .... What Went Wrong? : A Narrative by C. Gayle Warnock Inscribed by the author. This is a rare hardcover first edition copy of "The Edsel Affair" by C Gayle Warnock, published by Pro West in 1980 in Arizona, U.S.A. It contains approx. 217 pages and has many photographs and illustrations. The Edsel Affair is the original 1980 book by C. Gayle Warnock, Public Relations Director for the Edsel Division of Ford Motor Company. Traces the history and the personalities involved from cradle to grave of the Edsel. Internal memos, photos, tables and graphs, and an true insiders perspective from someone whose career endured and survived association with the Edsel. “In the euphoric fifties, Ford Motor Company developed a line of mid priced cars it hoped would halt the exodus on nouveau riches to more costly marques manufactured by archival General Motors. What happened to this effort is the basis for an unusual story of ambition, jealousies and management errors that brought an early end to a quarter of a billion dollar project, a product expenditure unheard of in those days.” 1958 Edsel Bermuda 1958 Edsel Citation 1958 Edsel Pacer 1958 Edsel Roundup 1958-1959 Edsel Corsair 1958-1960 Edsel Ranger 1958-1960 Edsel Villager Hardcover with dust jacket: 271 pages Publisher : Pro West 1980 Language : English Item weight : 680 g Out of print As new condition Etransfer? will ship!
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