Description : 04 Mar, 2024
1954 magazine ad for Hertz Rent-A-Car
Title- “This happy wife enjoys the family car…because her smart husband uses that special Hertz Rent-A-Car service!”- the ad shows a happy wife watching her husband head off to work.
Vintage magazine ads offer a fascinating glimpse of real-life history, an archive of what advertisers thought the world wanted. Ready to frame, matte or laminate, these authentic classic ads can add to the unique decor of your home, business or showroom. My ads are authentic, and carefully cropped from original publications. See our website at .
History- (edited from Wikipedia) The Hertz Corporation, originally known as Rent-a-Car Inc., was founded by Chicago, Illinois native Walter L. Jacobs in 1918. His small car rental operation began with a dozen Model T Ford cars. Within five years, Jacobs' fleet had expanded to 600 vehicles—generating annual revenues of approximately $1 million. John D. Hertz, owner of Yellow Truck and Coach Manufacturing Company, developed an interest in the brand, leading him to purchase pany in 1923. It was then renamed to Hertz Drive-Ur-Self System. After three years Hertz sold the rental car brand to General Motors Corporation. Under the ownership of General Motors, pany released the first rental car charge card in 1926, opened its first rental car location at Chicago's Midway Airport in 1932, and introduced the first one-way rental plan in 1933. Hertz Drive-Ur-Self System expanded services to Canada in 1938.
Condition- This ad is in excellent condition and measures about 10 ½ x 13 ½ inches.
This item can be picked up in Porters Lake. Follow us on Twitter @AntiqueAds1 and on Facebook (/Antique-Advertising-959094284105107/?fref=hovercard).
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